A form of progress

Reader FK brought the latest Young Harmony press release to my attention and suggested I take a look. You may recall I took some considerable umbrage with a press release about YH that strongly implied the group had been invited to sing at the presidential inaugural when in fact the couple that comprises the group simply attended the festivities. Now fast-forward to this latest press release. For sg PR it is remarkably candid and thorough, coherent and in some ways even meaningful. There are grounds, certainly, for reasonable people to disagree about the claims made, but the important point is that the basis and information on which the promoter is making his claims is out there, fully disclosed, for anyone to judge. It contextualizes what “success” means for YH, and it offers specifics. I think it’s safe to call this a small step forward in media relations.

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