Traffic and search strings

Daniel Britt generously offered up a sample of the search strings that brought people to his site after I raised the issue a few posts ago. Anthony Burger/Gaither searches dominated his top 30 (and there was a Chuck Norris appearance or two in there as well … hmmmm). David Phelps leaving the Gaither Vocal Band was also a big search item on the site. It occurred to me after I posted my bit on search strings that there’s a built in skew to these things. People come to your site because it matches something they’ve searched. In a way, then, it’s not only a fuzzy snapshot of what people are interested in, it’s also a magnifying glass on the site itself, highlighting what content within the site intersects with prevailing curiosity. Ok, one more metaphor: it’s rather like a matchmaker: writer, meet people who want to know about the stuff you write about. But I’m sure the real webheads have figured out far more elegantly than I what all this interactivity does and doesn’t mean.Anyway, on to stats: David Bruce Murray updated his readers on page views for the musicscribe site, and it reminded me that now is as good a time as any to have the admin interns run a report on our traffic patterns, which we haven’t done in a while. I’ve historically talked in terms of daily hits and unique visitors, which currently is running about 4200 and 820 a day, respectively (my highest daily average for unique visitors was a little over 910 back in October; highest hits in one month: almost 125,000 in March of this year). I haven’t really thought much about page views in terms of what they measure, but in the interest of full disclosure or comparison or whatever: currently, the site’s averaging about 1600 page views a day. Last month, roughly 46,000 pages were viewed (my best month since June of last year was a few pages shy of 50,000 in August 2005). Fwiw.

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