More on a new paradigm

David Bruce Murray follows up my earlier post on new production and marketing paradigms in sg and builds significantly beyond what I had to say. Money quote:

Some independent artists have tried dealing directly with distribution companies, but that doesn’t generally work.

Take a look at a distribution company’s list of projects. 99.9% of them are on a label. When distribution companies deal with a label, they’re getting a number of releases per year with a guarantee of a certain level of quality across the board. In contrast, independent artists left to their own whims in the recording studio might turn in a terrific project one time, and one with little commercial value the next. The major distribution companies in Christian music…Word/Warner, EMI/CMG, and Brentwood-Benson…aren’t going to get caught up in the minutiae of negotiating individual agreements with independent artists. They need the quality control a label can provide in place before they’ll agree to expend money promoting a product for sale.

Read the whole the thing.

Update: A comment worth promoting to the main page:

An interesting thing to watch will be the release of Jeff and Sheri Easter’s “Life is Great and Getting Better” this coming Tuesday. Besides the full production being under control of Jeff and Sheri, it will have the advantage having been repped to independent and chain Christian Bookstores by Word road reps plus the full effort of the New Day phone staff. Unlike many “independent” artists, an official Street Date of 1/23/07 will hopefully make a splash on the Soundscan Charts. It has had sufficient time at radio for the leadoff single “Over and Over” which has gotten good response and chart position. They have the luxury of being seen frequently on the Gaither tour and videos - sounds like all the earmarks of a successful album launch.

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  1. Jim2 wrote:

    An interesting thing to watch will be the release of Jeff and Sheri Easter’s “Life is Great and Getting Better” this coming Tuesday. Besides the full production being under control of Jeff and Sheri, it will have the advantage having been repped to independent and chain Christian Bookstores by Word road reps plus the full effort of the New Day phone staff. Unlike many “independent” artists, an official Street Date of 1/23/07 will hopefully make a splash on the Soundscan Charts. It has had sufficient time at radio for the leadoff single “Over and Over” which has gotten good response and chart position.
    They have the luxury of being seen frequently on the Gaither tour and videos - sounds like all the earmarks of a successful album launch.

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