More “Get Away Jordan” release details
Reliable sources confirm that EHSSQ moved roughly 25,000 pieces of product (split about evenly between cd and dvd) in the debut week of Get Away Jordan. Of that, about 17,000 of the units shipped were part of “non-traditional” sales – that is, not part of the standard retail transaction in which one person purchases one piece of product. In this case, that means the Gaither connection accounted for roughly 70% of Get Away Jordan purchases in the first week.
Just on the non-Gaither purchases, Get Away Jordan did extraordinarily well by pretty much any southern gospel standard. Indeed, even gospel albums that play really well on radio might not sell as well in any given week three or four months out from release as EHSSQ did on its own - minus those “non-traditional” Homecoming sales - with this album’s debut. And/but clearly the Gaither brand adds substantial value to an already popular product.Email this Post