How to buy a Dove nomination, hypothetically
Ever since we started talking about the Dove awards and SOTY nominations, I’ve been wondering: what would it take, in terms of votes and money, to secure a SOTY nomination if you wanted to go about it in a strategic, organized fashion?
In order to answer the question, or at least hypothesize about its feasibility, I did some digging and speculative calculating.
What follows is an educated guess as to how many votes a group like Young Harmony might have to get to end up on the 2007 SOTY ballot. Let me reiterate: there is a lot of guessing going on here, but I’ve tried to explain why things are guesstimated the way they are. My point isn’t to pretend to be snapshotting actual voting patterns, but to demonstrate how relatively easily (with unlimited funds and no scruples) you could buy yourself a Dove nomination.
4000 Voting GMA Members
- 300 I think it’s safe to assume that at least 300 people voted for songs that didn’t make it to the final cut.
- 700 votes for “My Savior, My God,” by Aaron Shust. A breakout hit this year, huge radio song, huge CCLI song, the album was a big seller and has established Shust as a major artist in CCM.
-500 votes for “Imagine Me,” a big hit for Kirk Franklin. Not only was this a radio hit but it was also a crossover success, not to mention he’s a popular black gospel artist. And (this is important) he’s the only black gospel artist/song represented here. The black vote is big in the GMA.
-500 votes for “Made To Worship,” by Chris Tomlin. He is THE Praise & Worship/CCM soloist of the last couple of years. Everything he touches turns to gold and platinum. Radio loves him and so does the church/CCLI contingent.
-400 votes for “Praise You In the Storm,” by Casting Crowns. The group is a GMA favorite. They have the blessing of the Steven Curtis Chapman camp and are a favorite of youth groups around the world. Although this song wasn’t as big of a hit as some of their others, they have a huge following in the GMA.
-400 votes for “Bless The Broken Road,” by Selah. This was a No. 1 song for Selah AND a No. 1 country song for Rascal Flatts. The church loves Selah. They have an impressive following.
- 400 votes for “Cry Out To You,” by Third Day. Another big radio hit. Another group with a large following. GMA has shown a great deal of love to them in the past.
-400 votes for “Nothing Left To Lose,” by Mat Kearney. Kearney was another breakout artist this year with really big album sales both in CCM and mainstream markets. This was his attention-getting song. VH1 played the companion video. He was on Good Morning America and several primetime TV shows.
So that leaves 400 votes to split among DecembeRadio, Stellar Kart, and Young Harmony.
Giving YH the benefit of the doubt that they would split the remaining votes evenly (even though the Stellar Kart song and the DecembeRadio songs were huge radio hits while Young Harmony mostly has some billboards in central and eastern Tennessee), that comes to roughly 133 votes each.
133 - “Drifter,” DecembeRadio
133 - “Me And Jesus,” Stellar Kart
133 - “God’s Still God,” Young Harmony
If (and I’m only saying hypothetically if) YH and/or their record company paid the $85-per-membership fee to sign up their family, friends, and whoever else would claim to be industry professionals (the GMA isn’t well known for verifying the veracity of this claim the way NARAS is), then that would mean the price of a Dove nomination would be around $11,305, assuming I’ve done the math correctly.
A lot of money? You bet. But maybe not that much for someone used to spending four or five thousand dollars a month for billboards.
So is it possible to buy a nomination? Certainly.Email this Post