Radio: another idea
So this is pretty much off the top of my head and it may already be in place and I just haven’t seen it. But I’d love to be able to go to a radio station’s website, call up its play list, find the song I just heard that I liked or remember wanting to hear again on my way to work this morning, and click on a link, and be taken directly to the purchase page at an online music store where I could buy that track.
I think this would be especially nifty in genres where particular recordings are as important as the song itself (such as classical … David Helfgot plays Rachminov – and pretty much everything else – entirely too fast but I might not be able to recognize the artist whose appropriately paced arrangement I like). But I think even in mainstream pop, country, and Christian music this would work too. All it does is collapse the space, time, and labor the consumer has to put into downloading the song she wants. That’s all, and it’s a lot.
I imagine that radio stations could set up arrangements not unlike the merchant accounts Amazon make available to people who direct buyers to Amazon products. I can imagine some potential (but also surmountable) issues of pay for play here, but putting those aside for the moment, the radio station is more likely to build a relationship with listeners who know there’s an advantage to listening to a station that makes it much easier not only to hear but acquire the music they want to listen to when they’re not listening to the radio (and yes, this means I don’t buy the argument that digital downloads erode radio’s base). Like I said, though, this has probably already been done, right?Email this Post