How much love in that love offering
Commenter Bob writes:
I don’t understand, All three groups at a church for a L O. When I called to have just 1 group come to Ohio they want to charge $4 to $5K. How do you get all three to come for a LO.
[Am] I missing something ???
I can get 350 people to come, out but after I pay for printing, Building Exp., postage, tickets, Food, Gas to travel to drop off fliers, give-a-ways, Help and the Cost for the Group, I’m in the hole.
I suspect there were several reasons that top-tier groups would agree to sing for a love-offering. First, Gerald Wolfe and the Booth Brothers mentioned having personal connections to some of the senior pastoral staff. That’s probably not much of a deciding factor but it’s also at least worth mentioning. Second, and more important: big churches like FBC-Orlando typically have large promotional and special programming budgets so they can afford to front some kind of flat to get groups in the door. Third, and equally important, FBCO is big enough to have has its own built-in promotional network (the equivalent of a small public relations team) to promote the church and its ministries. When the pastor asked those in the crowd to raise their hands if they were FBC members, only about a third did so. That means that FBCO’s own promotions got the other 1,000 or more people in the door.
That achievement is all the more impressive given that there’s no sg radio to speak of in Orlando (which is the case in most metropolitan areas these days). The minister of music did spend some time trying to get the audience to fill out a contact card, which he vaguely suggested would be used in some way to try to help build sg radio in the area. My guess is the info was just plowed into the FBC-O media database but no matter, it speaks to the effectiveness of the church’s media capabilities. In other words, it’s one thing to agree to come for a love offering at the New Hope Free Will Baptist Church out on State Road 81 east of Boonville Nowhere. It’s quite another to agree to come to one of the largest and most powerful congregations in the Southern Baptist Convention (at least Orlando was last time I checked; someone correct me if I’m wrong here).
The FBC-O Concert is a good example of why outfits like the American Gospel Music are so eager to get into mainstream churches: because if you can plug into that network and earn some credibility there, it can be a guarantee solid earner for you. Even if there were only 1,500 people there (which would roughly split the difference between my guess and the usher’s), that’s still a far better gig than most sg groups get on a Sunday night in November.Email this Post