“Get Away” at No. 1
So it seems that EHSSQ’s “Get Away Jordan” will go No. 1 in the next SN chart. I’ve been getting lots of email about it and, as you might have already seen, several comments. What I find interesting about all these comments is that no one assumes the No. 1 position actually reflects the popularity of the song in question. That’s because Rick Hendrix, the radio promoter everyone loves to hate or (if you’re an artist) loves to pay to get your songs run up the charts, promoted “Get Away.”
More interesting than the anti-Hendrix crowd, who perhaps predictably assumes this is another paper hit generated by Hendrix & Co.’s, uhm, aggressive approach to radio promoting, is the pro-Hendrix crowd. Instead of arguing that the EHSSQ song is a good example of the SN radio chart working – and maybe even vindicating (just a little) the hired-gun approach to song promotion – these folks are using this as proof that Hendrix ought to be given a position on the SN Chart Advisory Committee. The thinking here seems to be that if a Hendrix song can get to No. 1 after the SN reforms (and more than a few people suspect the reforms were aimed squarely at promoters like Hendrix), then the reforms are clearly worthless and the SN ought to take the “if you can’t beat ‘em join ‘em” approach to Hendrix and the Chart Advisory panel.
Now, as I say, I think this is a strategic mistake argumentatively on the part of Hendrix’s supporters. But whatever. I don’t have a dog in the Hendrix fight. I’m more interested in the fact that it seems to have occurred to no one that “Get Away” might actually be No. 1 because it’s a … you know, very popular song. EHSSQ is probably the hottest act going in sg right now and a pretty hot ticket in Christian entertainment generally. So it seems more than plausible that their sexed-up version of an old standard would generate a genuine response from radio audiences. At least it would be in keeping with the trend of their widespread appeal lately.
I’m not saying the SN chart isn’t deeply flawed or that the radio promotion racket (and all those artists who prop it up) aren’t part of the problem. But no matter what is contributing to the problem, the realest problem in all this might be that even when the closest thing to a legitimate No. 1 song in sg comes along, nobody’s first thought it is that the chart reflects reality. This sort of PR problem is of a magnitude that almost ensures the chart is beyond repair in its current form. Which is to say, the “Get Away” example suggests it’s not a matter of reforms one or way another, but of an irreparably damaged perception.
One final thought: Let me put this another way. Why does a song as popular as “Get Away” genuinely seems to be need a high-octane promoter like Hendrix in the first place? Or any promoter at all? I think I’m actually asking.Email this Post