Eddie Crook is in the news a lot lately. First, the inaugural “Eddie” Awards were given out recently. And now NQC has announced that Crook’s recording company will be awarding prizes at the 2008 NQC talent competition (if memory serves, this isn’t the first time ECC has been in this role, is it?). Several of you have asked what I think of the Eddies, and beyond referring you to what I’ve written about ECC in the past (namely here and here), I guess I would say: not much.
With awards shows, less is more. And in sg, it seems like there’s already three or four awards for every group on the road, even before the Eddies came along. I assume the rationale here is that 1)ECC wants to focus some attention on downmarket talent, because 2)ECC is in the bidness of downmarket talent and an awards show is a perfect context in which to potentially generate good press for its clients and so, itself.
I know, I know. ECC has given some big name groups (like the Perrys and the Isaacs) their start over the years. But the truth is, these are by far the exception, and not just from ECC, but from the custom recording sector of sg in general, while the norm is music ranging from the mediocre to the execrable. The only reasons I could see for people outside the world of small-time/part-time recording artists to worry/care about the Eddies is if they either make otherwise self-discreditingly bad music serious contenders for time and attention in mainstream sg or if they end up rivaling the SN Fan Awards. And neither of these possibilities seems likely to me.
That doesn’t mean, however, that the proliferation of awards shows in sg (the Harmony Awards, the Diamonds, the sogospelnews FanFest Awards, the Eddies) is a benign phenomenon. Because once everyone is a winner, we all lose, to some extent.Email this Post