Spring Hill and Jason Crabb
So as you’ve probably seen, Jason Crabb signed with Spring Hill. Brandon Coomer (whose avfl welcome to the blogosphere is long overdue) makes some salient points about the signing. David Bruce Murray follows up here.
First, I’m not sure why anyone would sign with a label that has a website as badly out of date of Spring Hill’s (the latest “newsflash”? Crossway ends the year with a bang … in 2004! And then there’s the roster of artists, many of which haven’t been with Spring Hill for a long time). Ok, maybe it shouldn’t keep people from signing with a label, but honestly. Do bonafide businesses still think the internet can be treated like an afterthought?
Anyway, I gotta say the deal was a little surprising. First I really had hoped that Crabb would sign with
But maybe Gaither has other plans. Why, I can’t imagine. He has the Gaither Music label to play with. Then again,
All that said, there are plenty of reasons the deal makes sense, especially if you’re Jason Crabb. With Spring Hill he gets connections to the Gaither Music distribution network. And we should probably start looking for him on the fall Homecoming tour as well.
For Gaither and Co., Crabb brings with him an abiding popularity among a country/holiness demographic that Gaither could want to make inroads into. How Crabb’s Pentecostalism would play on the Homecoming stage is an open question, as I imagine it won’t be easy to control or contain the guy when he gets on a holy roll. But then again, Lynda Randall, a long time Homecoming Friend who came from a pretty heavy holiness background, exemplifies how an artist’s performance style can be Gaitherized into the mass-market Homecoming aesthetic. So who knows.Email this Post