“Rising star” Rick Hendrix
You could power a small state on the hot air that comes out of political conventions, but normally the interns here at avfl know to pass over such claptrap because it falls so far beyond the scope of our little world of gospel music.
But, lo! A convergence of self-promotion, southern gospel, and party-convention politics is upon us. Rick Hendrix, the sg music promoter everyone loves to hate (except when you need a No. 1 song on the SN charts), is not only exploring a run for Congress, as we noted a while back. He’s now a “rising star” in Democratic politics. At least that’s what the press release says, and it’s on the internet, so it must be true, right?
There are so many choice nuggets in this thing it’s hard to know which one to choose. Here’s one:
Hendrix labels himself a country boy from the hills of North Carolina, but this music mogul has built a promotion empire that has generated a quarter of a billion record sells since the 90’s.
There’s entire lesson in PR writing compressed into that one sentence - the way it perfectly mimics the voice of a soft-news feature story and pretends to peel back the layers of this guarded and simple man whose humble simplicity belies a great success that only the trained observer can see, because of course he sees himself as just a “country boy from the hills of North Carolina.” Except of course this isn’t a soft-news feature; it’s a press release on PRWeb that seems pretty clearly to be written by or for the Rick Hendrix Co. and HendrixForCongress.
Then there’s this:
One might say 38-year-old Rick Hendrix from North Carolina is rising within the Democratic Party being spotted at high profile events with John Kerry, General Wesley Clark, escorting former Secretary of State Madeleine Albright out of the Vanity Fair/Google party and hobnobbing with the Clinton’s [sic],
Yes, one might say all that. One might also say Hendrix has perfected the art of supersized promotion of others’ careers for years, so it’s only natural that he should become his own most famous client. But we have no time for what might be, dear readers. This evening of hobnobbing and partying is really getting interesting:
As the night went on, Hendrix found the small posse he arrived with had blossomed into a room of the world’s most notable figures and their eyes and ears were fixed on his every word, jokes and smiles.
Hahahahaha! See, I’m laughing just reading about the night Rick Hendrix and his jokes and smiles and every word stole the show from political celebrities like the Clintons, Nancy Pelosi, and Wes Clark.
You simply must read the whole thing.
Update: FTR, I should probably point you to this comment from Hendrix’s office.Email this Post