Slightly OT: Viral Jingles

Are jingles and advertising ditties the new driving force of creativity in music? So says David Singer (hat tip, M):

This year’s other giant smash has to be “Free Credit Report Dot Com,” with multiple versions clogging the airwaves. The real toe-tapper is the seven-note phrase that punctuates their radio commercials, its placid female harmonies beckoning to us like the sirens of Experian. The hit, unfortunately, is the television version with the three slacker-ish dudes lip-synching offensive palaver that manages to insult both middle-class values and true love. See? It is like listening to Nelly!

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  1. Kyle wrote:

    I have to admit that I have caught myself singing “Free Credit Report Dot Com.” Actually, there seems to be a bad gospel hook in that title….

  2. quartet-man wrote:

    I like the first four althought the 4th. isn’t as good and took longer to halfway like “F to the R to the e to the e…..” :) The fifth one just hasn’t done it for me.

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