Slightly OT: Viral Jingles
Are jingles and advertising ditties the new driving force of creativity in music? So says David Singer (hat tip, M):
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This year’s other giant smash has to be “Free Credit Report Dot Com,” with multiple versions clogging the airwaves. The real toe-tapper is the seven-note phrase that punctuates their radio commercials, its placid female harmonies beckoning to us like the sirens of Experian. The hit, unfortunately, is the television version with the three slacker-ish dudes lip-synching offensive palaver that manages to insult both middle-class values and true love. See? It is like listening to Nelly!