An experience like no other
I don’t want to alarm anyone accustomed to the generally deplorable state of southern gospel online, but the National Quartet Convention has redesigned its website. And it is now abnormally attractive, uncharacteristically intuitive (though beware of getting rabbit holed in the PRODUCT pages, which launch as a separate site with a completely new home base), and comparatively functional on the whole. You know, like what you’d expect from most self-respecting businesses in the world (unless you’re godaddy, and then you will, apparently, take a certain deeper-into-the-wormhole pride in being the most user-unfriendly website about websites in cyberspace).
But don’t worry … judging by the schedule for the 2009 mainstage, NQC has not surrendered its commitment to unbearable imbalances of talent in the evening lineups (a more or less randomly chosen four-set sample from the Friday night concert yields: Couriers, Diplomats, Dove Brothers, Gaither Vocal Band), conspicuous omissions that are either brazenly capricious or stunningly dumb (whither Mike and Kelly Bowling, of the SN’s No. 1 song of the year?), and a generally baffling aversion to innovation, unless it counts as innovative to see just how mediocre you can make the Saturday night concert before the place simply empties out after the Fan Awards. And no, mixing the Perrys and Janet Paschal into the mix doesn’t make up for subjecting us to the Hunters, the Primitives AND the DMB, no matter how good of a storyteller Ed O’Neil is or how many talented singers have left his group to sing with someone else. This does indeed constitute “an experience like no other,” as the new website proclaims, but probably not in the way the PR folks intended.
So don’t let that snazzy new website fool you … NQC promises to be just as uneven, frustrating, vexatious, and flea-markety as ever. Get your tickets today! I already have (seriously).Email this Post