Earworms and music sales
Not necessarily in that order.
First, a continuation of a post from a bit ago about the death of the music industry. In the process of a larger discussion of the internet and the economy, this post quotes an expert explaining the way digital culture has rearranged music and commerce:
“Because you and I stopped buying CDs, the music industry has shrunk, according to revenues and GDP. But we’re not listening to less music. There’s more music consumed than before.” The improved choice and variety and availability of music must be worth something to us—even if it is not easy to put into numbers. “On paper, the way GDP is calculated, the music industry is disappearing, but in reality it’s not disappearing. It is disappearing in revenue. It is not disappearing in terms of what you should care about, which is music.”
Whole thing here.
Second, and because “I Hope You Dance” has been stuck in my head on and off since November 2001 (no joke), I give you Jeffrey Goldberg tackling the curse of the earworm:
I recently woke up with Rod Stewart’s “Maggie May” in my head. Fortunately, I was soon able to forget it. Unfortunately, it was replaced by the Human League’s “(Keep Feeling) Fascination.” I asked a memory expert I know, Joshua Foer, the author of Moonwalking With Einstein: The Art and Science of Remembering Everything, if it is possible to force forgetfulness, particularly of crappy songs. This is his answer: “There’s actually a scientific term for jingles that get lodged in your head: earworms. It’s probably not the case that having ‘Hit Me Baby One More Time’ bouncing around your skull is keeping you from mastering multivariate calculus, but that doesn’t mean it’s not annoying. (Interestingly, a recent study found that women experience earworms for longer than men, and generally find them more annoying. I don’t know what to make of that.) A study published earlier this year (the researchers gave subjects the ‘Catchy Tunes Questionnaire’) found that the worst way to get rid of earworms is to try to get rid of earworms. The more you think about trying to forget them, the deeper they burrow. This is pretty much true about consciously trying to forget anything. There’s even a name for the phenomenon: ironic processing. The best advice I’ve heard for making earworms go away is to just stop being irritated by them, and come to peace with the fact that you’re humming Britney Spears.”
And now, if you’ll excuse me, I have some Lee Ann Womack to hum.Email this Post