The long slow death of southern gospel entertainment
At least that’s one way to interpret the recent rebranding of Homeland Entertainment Group to “Homeland Inspiration Group.” Thus HIG-not-HEG CEO Bob Jones:
After much thought and prayer, we feel like with a constant [sic] changing society, our focus should maneuver more away from the term entertainment and convey more of a ministry concentration through our label group as well as the product that we produce.
And so doth “entertainment” become an even dirtier word. A reader summed it up this way after reading the press release:
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Entertainment continues to be vilified as evidenced by the name change over at Homeland.
I remember talking business philosophy with [one-time Homeland head honcho] William Traylor while contemplating a recording contract there once upon a time, and was reassured by his reminder that the company name “is Homeland Entertainment.”
I suppose the change will go mostly unnoticed (save for a few muffled Amen’s) as just the next match on the fire. I see it as yet another nail in the coffin of what could be instead of what is.