Descent of the Doves
I don’t have a lot to say about these things beyond what Kyle notes, but this is a good excuse to say something I’ve been meaning to say about the Doves/GMA more generally: that, namely, if you didn’t know better, sometimes you might think they’re actually trying to run the whole thing in the ground and break it off. Consider this recent press release hyping this year’s awards show hosts and guests:
GRAMMY nominated R&B artist Montell Jordan, known for his iconic hit “This is How We Do It,” joins BET “Lift Every Voice” host CoCo Brother, Daytime EMMY nominated comedian Chonda Pierce, and World Heavyweight Champion wrestler AJ Styles to announce the nominees for the 43rd Annual Gospel Music Association Dove Awards at a press conference on Wednesday, February 22 at 11AM ET at The Georgian Terrace Hotel, located at 659 Peachtree Street Northeast in Atlanta, GA.
The 43rd Annual GMA Dove Awards will take place on April 19 at the Fox Theater in Atlanta. The award show is produced by the Gospel Music Association (GMA) to offer the most comprehensive platform of music celebrating Christian and Gospel music.
Over the years, the Dove Awards have featured some of the biggest names in entertainment and sports, including Whitney Houston, Tim Tebow, Sherri Shepherd and Kathie Lee Gifford. It has showcased many of the nation’s leading Christian music artists, including Amy Grant, Toby Mac, Michael W. Smith, Kirk Franklin, Casting Crowns, Mary Mary, Third Day and more.
I assume this is aimed at some target demographic the GMA fancies or thinks will be drawn in by this kind of circus-style programming, but the particular blend of pandering and triviality of these programming choices is just another dismal reminder of why and how the GMA has struggled so much for so long now. I mean, nevermind the ongoing contretemps involving the voting process (the upshot, I gather, to the GMA’s efforts to quell concerns about bloc voting last year has sent EMI and Provident off in a huff and they refuse to participate in this year’s balloting). Let’s just stick with the programming notes outlined above: CoCo Brother I get. But Montell Jordan, Chonda Pierce, and AJ Styles? Honestly. It’s like the beginning to a lame joke: “a downmarket Christian comedian, the guy who sang ‘This is How we Do it’ and a WWF actor walk into a theater …”
Then again, this press release suggests GMA has forgotten what a fiasco the Whitney Houston (may she RIP) and Bobby Brown debacle was (just to point out one of the names on the “over the years” review of Dove greatness that has an asterisk by it) and touts it as a sign of relevance. Ok, but to whom? People who are already fans of gospel music (broadly construed) don’t need to be sold on the Doves. Between the hosts and guests line up and that last paragraph, which reads like the printout of a focus-group-o-matic response to the query “how can we seem cool to people who think something called the Gospel Music Association is lame?”, it’s not too hard to figure out why the Doves haven’t yet secured a television broadcast affiliate for the show.
Probably, though, I’m just all wet. For people who like this kind of thing, this is probably just the kind of thing they like.Email this Post